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The Forbidden Scoop: Ketchup-Flavored Ice Cream (The History + A Recipe)

Ketchup-flavored ice cream is a real thing, folks. Yes, you read that correctly. This unusual treat has been turning heads and raising eyebrows in the culinary world, especially since last year when a London ice cream shop debuted Heinz Ketchup Ice Cream.

Despite the confusion it may cause, some people are quite fond of this unusual treat. The idea of ketchup-flavored ice cream might seem bizarre to some but for others, it’s an exciting exploration into uncharted territories of taste and texture.


Table of Contents:

  • The Ice Cream Revolution: Elevating Everyday Flavors
  • Ketchup Ice Cream: A Tribute to Ed Sheeran
  • Exploring the Unusual: Ketchup Flavored Ice Cream and Beyond
  • Creating Your Own Unique Ice Cream Flavors at Home
  • Recipe for No-Churn Ketchup Ice Cream
  • Conclusion


The Ice Cream Revolution: Elevating Everyday Flavors

Assortment of condiment flavored ice creams

Photo Credit: Anya Hindmarch

Ice cream, a universally adored dessert, is currently experiencing an intriguing evolution. A distinctive initiative named The Ice Cream Project, an endeavor by fashion designer Anya Hindmarch, emerged in 2022 from London's vibrant food scene, aiming to redefine the ice cream landscape by introducing non-traditional ice cream flavors.

The initiative was so successful, that it was brought back this year. Included in these novel creations are ketchup and mayonnaise-flavored ice creams, as well as soys sauce and sweet chili ice cream. That's right - condiments typically associated with burgers or sandwiches have been ingeniously incorporated into creamy frozen treats. This bold venture certainly challenges traditional norms of what can be considered 'typical' for ice cream flavors.


Ketchup & Mayo: Unusual But Intriguing

The proposition of enjoying desserts based on ketchup or mayo could initially sound bizarre but consider this - both ingredients possess sweet undertones which potentially harmonize well with dairy products utilized in creating classic vanilla-based ice creams. Ketchup introduces a tangy nuance while mayonnaise contributes rich smoothness that could beautifully complement other components within the mix.

If you're curious about how they taste - imagine your favorite soft serve subtly infused with either tomatoey hints from real ketchup or velvety notes from mayo. It isn't overpowering, but rather adds unexpected depth to each spoonful. Do with that what you will.


A Limited Time Experience

You wouldn't want to miss out on this unique experience as The Ice Cream Project runs only until August 28th. If you happen to be around London during this period, make sure you visit their store and sample these innovative offerings firsthand.

Fear not if physical visits aren't feasible due to current circumstances. You can still partake virtually through social media platforms where fellow foodies share reactions upon tasting these unusual yet amazing flavors for the very first time. Or, you can read on for an easy, homemade ketchup ice cream recipe!


Ketchup Ice Cream: A Tribute to Ed Sheeran

Photo Credit: Thomas Niedermueller/Getty/Facebook

Uncommon ice cream tastes are getting more mainstream in the cooking scene, and one such flavor that's been making headlines is ketchup. This non-traditional ice cream flavor was crafted by Ireland’s ice cream company, Gelati, as a nod to pop sensation Ed Sheeran's love for Heinz Ketchup.

The process of creating this unique treat wasn't straightforward. The challenge lay in balancing the sugar and salt content inherent in real ketchup with those required for traditional ice creams. However, through meticulous recipe development and testing, these hurdles were overcome. The secret weapon? Integrating tomato ketchup into their exclusive base recipe which features fresh local milk sourced from regional farms. The result is an intriguing fusion of creamy sweetness offset by tangy notes - a testament to innovation within the realm of amazing flavors.


Free Ketchup Cones at Concerts

This unusual tribute didn't stop at just crafting this innovative taste; there was also a clever marketing strategy behind it all. During some music concerts held back in 2018 featuring none other than Ed Sheeran himself, free cones filled with signature ketchup-flavored ice cream were handed out.

This initiative not only delighted fans but stirred significant chatter about their brand on social media platforms where concert-goers shared snapshots enjoying these unconventional treats amidst live performances. In addition to generating positive buzz around them, this endeavor served as validation that even weird flavors could indeed be successful if executed well enough. It challenged preconceived notions surrounding acceptable palate profiles for frozen desserts while simultaneously pushing boundaries within the food industry itself.


Exploring the Unusual: Ketchup Flavored Ice Cream and Beyond

Assortment of condiment flavored ice creams on a tray

Photo credit: REUTERS/Maja Smiejkowska

Discover ketchup flavored ice cream and other unique frozen treats. Moving past ketchup and mayonnaise wasn't enough for some daring providers - they decided to take things up a notch with baked beans flavored ice creams. This bold move is another testament to how limitless creativity can be when it comes to inventing unique taste experiences for food lovers around the globe.

Fabio's Gelato, the very same from the Ed Sheeran ice cream, was one such innovator who introduced this peculiar flavor as part of their breakfast range. Their creation involves reducing Heinz baked beans down into a syrupy sauce which is then mixed with double cream until smooth and creamy.


Quaker Rolled Oats Flavored Ice Cream

Beyond cocktails turned frozen desserts, breakfast staples have also found their way into this realm. Picture starting your day with oat-flavored ice cream melting straight onto your morning oats - sounds intriguing, doesn't it?

This unique concept was developed by a leading provider who sought to infuse their product's wholesome taste directly into dessert form. They devised a special process where they steeped rolled oats in milk before churning it all together resulting in a creamy texture sprinkled with hints of toasted graininess. Apart from its novelty factor, this flavor offers nutritional benefits as well since oats are rich in fiber and heart-healthy nutrients, making these non-traditional options suitable even for health-conscious consumers.


Blue Bubblegum: A Nostalgic Throwback

Taking inspiration from childhood memories, some providers ventured towards nostalgic tastes too. Remember those bubble gum machines at local stores? Now imagine capturing that same sugary delight but cooled down for summer enjoyment. An international chain known worldwide introduced Blue Bubblegum ice cream back in the 1970s, which quickly became popular among kids and adults alike due to its vibrant coloration and familiar taste profile.


Creating Your Own Unique Ice Cream Flavors at Home

The world of ice cream is ever-evolving, and the trend towards unusual flavors has opened up a new realm of possibilities for home bakers and DIYers. With some basic ingredients, you can transform everyday food items into extraordinary frozen treats.


Using Cupboard Classics in Your Homemade Ice Cream

Innovation often comes from unexpected places. When it comes to creating your own unique ice creams, consider looking around your pantry for inspiration. Everyday food items like baked beans or tomato ketchup might not seem like obvious choices for dessert ingredients, but they could lead to surprisingly delightful flavor profiles.

A savory-sweet combination such as a vanilla base mixed with tangy ketchup could result in an intriguing blend that challenges traditional notions of what constitutes a dessert ingredient. Similarly, incorporating smoky baked beans into a caramel-flavored base may yield an interesting balance between sweet and salty notes. Plus, when you use a DIY ice cream mix like Hijinx, you can simply blend your cupboard classics with water (or half & half), then freeze!


Tips on Creating Unusual Ice Cream Flavors at Home
  • Start small when experimenting with strong flavors - too much can be overpowering, so add gradually until the desired taste is achieved;
  • Add texture - elements like nuts, fruit chunks, chocolate chips, etc., enhance the overall eating experience;
  • Be patient since the freezing process takes several hours, sometimes overnight, so plan accordingly.
  • If you don’t have an ice cream maker, try a DIY ice cream mix like Hijinx that turns anything into ice cream using just a blender

Remember, most importantly, have fun during the process, explore creative boundaries, discover what works and doesn't. Let your imagination run wild. Who knows, you might just create the next big thing in the world of unusual flavors.


Recipe for No-Churn Ketchup Ice Cream


  • 1 packet Hijinx ice cream mix
  • 1.5 cups water (or half & half)
  • 2 tablespoons ketchup
  • Optional: additional 1 tablespoon of ketchup for swirls.


  • Blend Hijinx, water, and ketchup until thoroughly combined
  • Let stand for 30 minutes. Swirl in additional ketchup if desired.
  • Freeze in an airtight container for 3-6 hours. Thaw, and enjoy!



Ice cream has taken a wild turn. Ketchup flavored ice cream is not just an idea, but a reality that's shaking up the dessert world. The unusual blend of sweet and savory opens up new taste dimensions for adventurous foodies. We've seen how everyday flavors like ketchup can be transformed into exciting frozen treats. Gelati's tribute to Ed Sheeran with their unique creation was more than just a marketing gimmick; it was an exploration of flavor boundaries. Beyond ketchup, we discovered other quirky creations such as Gin & Tonic sorbet or Blue Bubblegum ice cream - all proof that there are no limits when it comes to creativity in the culinary realm.

Why not challenge yourself to make some unconventional ice creams at home? With some imagination and common pantry items, you too could create something truly extraordinary! As we look towards the future of unusual ice cream flavors, one thing is clear: this trend isn't slowing down anytime soon. Plus, innovative products like Hijinx make it easier than ever to turn unusual ingredients like condiments, alcohol, and more, into homemade ice cream. So why not give it a shot?



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